A SOCIAL MEDIA MONITORING MASTER-CLASS
Following the success of Monitoring Social Media 09, Our Social Times is hosting a one-day social media monitoring master-class in London on 31st March 2010.
Monitoring Social Media Bootcamp is the ultimate “how to” training event for companies and organisations seeking to monitor the social web and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’s leading social media monitoring experts, attendees will learn how to use the latest technologies and techniques to maximise their returns from social media and minimise the risks to their brand and reputation.
To view the full programme for the Bootcamp - click here
To view the full programme for the Bootcamp - click here
Workshops
- Getting Started with Social Media Monitoring
In this session we explore the fundamentals of social media monitoring: the reasons for monitoring; methods and approaches; tools and services; opportunities and limitations; and measures of success. In addition to setting the scene for the day, this workshop provides an opportunity for attendees to raise questions that they would like answered during the following sessions. - How to Choose The Right Social Media Monitoring Tool
Nathan Gilliatt has spent many years testing and analysing social media monitoring solutions. He has tried and tested all of the leading services, plus many of the lesser known, low-cost and free options. In this workshop Nathan sets out what to look for in a monitoring solution highlights issues to watch out for and provides a guide to the best services on the market today. - How to Build Your Own Social Media Monitoring Service
With a large amount of social media data freely available, the question is: why not create your own social media monitoring tool? In this workshop Marshall Sponder explains how to build your own social media monitoring tool using the many free services available, including Yahoo Pipes, Tattler (a Drupal module) RSS feeds and Netvibes. This is a non-technical session, though some of the solutions presented will require technical input. - How to Monitor Sentiment and Benefit from The Insight this Provides
Sentiment detection and analysis is one of the most hotly disputed topics in social media monitoring. Some companies offer automated sentiment detection, while others require users to rate sentiment manually. In this session Marshall Sponder explains the value of sentiment detection, identifies the limitations of sentiment analysis and provides guidance on how to benefit from sentiment monitoring. - How to Identify influencers and Build Valuable Relationships with them
With the widespread use of usernames, avatars and multiple personas online, it can be hard to identify the key influencers in your industry. There are lots of tools and services to help you find the movers and shakers online, but which ones work the best? In this session Philip Sheldrake explains how to gauge ‘influence’ and make contact with the people who matter the most in your industry. - How to Measure the Success of your Social Media Marketing Campaigns
Social media monitoring can be an excellent tool for gauging the success of your social media marketing and PR campaigns. By recording the number of mentions, detecting improvements in sentiment, increasing “share of conversation”, tracking the reach of a campaign or assessing the impact of interventions with key influencers, marketers can gather powerful evidence to demonstrate the value of their activities. In this workshop Katy Howell explains what works, what doesn’t, and how to extract ROI from the fluff and hubris that surround social media. - Exhibitors & Demos
Each session will provide in-depth analysis of the topic, using case studies and examples, and there will be lots of time for questions and discussion. There will also be demos from some of the leading social media monitoring solution providers. Each attendee will receive a booklet of the course content and a selection of e-books and case studies.
Places at this event are limited, so early booking is advised.
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Event Information
You can book tickets here or by calling 0845 463 1435
To keep informed about our events, join our mailing list or follow us on Twitter
To join the discussion before and after the event, join our LinkedIn Group
To keep informed about our events, join our mailing list or follow us on Twitter
To join the discussion before and after the event, join our LinkedIn Group
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Ticket Terms
- Tickets are non-refundable and non-transferable
- Contact us for reductions on group bookings (5+)
- Click here for our full Terms & Conditions
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What’s included in the price?
- A one-day conference in central London
- 7 master-classes on social media monitoring
- Lunch and refreshments
- A handout with notes, plus case studies & e-books
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Who’s coming?
- PR and Marketing Managers
- Customer Services Managers
- Product Managers
- Community Managers
- SME Owners & Directors
- Researchers & Academics
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Opportunities
- For press, partner and sponsor opportunities, contact us at info@oursocialtimes.com
Partners
The Experiential Marketing Forum (EMF) is an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. Join this great think-tank and share ideas that benefit marketers and customers on a global level.
Social Media UK is a networking community based in London consisting of a LinkedIn group of 1200+ members, a crowd-sourced blog www.socialmediamonday.co.uk and a monthly networking event ‘Social Media Monday’ with presentations & plenty of ‘social’ till late (follow @SocialMedia_UK & tweet about #SMUK). SMUK is organised by the Digital/Social Media recruitment specialists Fresh Resources.
Event Details
Wednesday 31st March
8.30am - 5.30pm
8.30am - 5.30pm
London, UK
(Cavendish Centre)
(Cavendish Centre)
Lead Sponsors
Presenters
Nathan Gilliatt
Principal, Social Target
Nathan Gilliatt is the principal of Social Target, a research and consulting firm that helps companies establish social media and customer intelligence and analytics capabilities. He is one of the world’s leading experts on social media analysis and the author of the Guide to Social Media Analysis, the worldwide buyer's guide to tools and services for listening to social media. Nathan blogs at The Net-Savvy Executive and runs Social Media Analysis, the industry portal for social media intelligence and analytics.
Principal, Social Target
Nathan Gilliatt is the principal of Social Target, a research and consulting firm that helps companies establish social media and customer intelligence and analytics capabilities. He is one of the world’s leading experts on social media analysis and the author of the Guide to Social Media Analysis, the worldwide buyer's guide to tools and services for listening to social media. Nathan blogs at The Net-Savvy Executive and runs Social Media Analysis, the industry portal for social media intelligence and analytics.
Marshall Sponder
Analyst & PR/SEO Consultant
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. He writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall is an Emeritus Director of Social Media at the Web Analytics Association and currently on the SEMPO Research Committee. He maintains his own analytics consultancy, Now-Seo, with current PR and search marketing projects at PR firm Porter Novelli and WordStream.com.
Analyst & PR/SEO Consultant
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. He writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall is an Emeritus Director of Social Media at the Web Analytics Association and currently on the SEMPO Research Committee. He maintains his own analytics consultancy, Now-Seo, with current PR and search marketing projects at PR firm Porter Novelli and WordStream.com.
Philip Sheldrake
Founder & Partner, Influence Crowd
Philip authored "The Social Web Analytics eBook 2008" (PDF link) and now works with analytics vendors around the world to translate their analysis into a format that may be integrated readily into board-level decision making processes. Philip is a Chartered Engineer and Founder and Partner of Influence Crowd, a consultancy that helps blue chips and agencies to understand and integrate analytics. He sold Fuse PR to W2 Group in 2006.
Founder & Partner, Influence Crowd
Philip authored "The Social Web Analytics eBook 2008" (PDF link) and now works with analytics vendors around the world to translate their analysis into a format that may be integrated readily into board-level decision making processes. Philip is a Chartered Engineer and Founder and Partner of Influence Crowd, a consultancy that helps blue chips and agencies to understand and integrate analytics. He sold Fuse PR to W2 Group in 2006.
Katy Howell
Managing Director, immediate future
Katy is a highly experienced digital PR professional with clients such as Sony Europe, BT, Diageo, BBC and Mirror Group. Alongside her client work at PR agency immediate future, Katy networks with leading bloggers, podcasters and SEO experts and participates in key roundtables and seminars. She is an advisor to reputable industry bodies such as e-consultancy, netimperative and BIMA (British Interactive Media Association), and manages the online PR diploma module for the Institute of Direct Marketing.
Managing Director, immediate future
Katy is a highly experienced digital PR professional with clients such as Sony Europe, BT, Diageo, BBC and Mirror Group. Alongside her client work at PR agency immediate future, Katy networks with leading bloggers, podcasters and SEO experts and participates in key roundtables and seminars. She is an advisor to reputable industry bodies such as e-consultancy, netimperative and BIMA (British Interactive Media Association), and manages the online PR diploma module for the Institute of Direct Marketing.
Luke Brynley-Jones
Founder, Our Social Times
(Host) Social media consultant, entrepreneur and product manager, Luke made his name creating social networks, such as etribes and Trutap. He now consults with various companies, including Orange Business Services and Cambridge Consultants, the product development company
Founder, Our Social Times
(Host) Social media consultant, entrepreneur and product manager, Luke made his name creating social networks, such as etribes and Trutap. He now consults with various companies, including Orange Business Services and Cambridge Consultants, the product development company
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