THE ULTIMATE SOCIAL MEDIA MONITORING TRAINING SESSION

Following on from Monitoring Social Media – New York, Influence People is hosting a half-day social media monitoring and measurement training bootcamp on 5th November 2010.

Monitoring Social Media Bootcamp is the ultimate “how to” training event for companies and organisations seeking to monitor the social web and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’s leading social media monitoring experts, attendees will learn how to use the latest technologies and techniques to maximise their returns from social media and minimise the risks to their brand and reputation.

Programme Highlights

Monitoring Solutions Q&A
Everything you’ve always wanted to ask a social media monitoring solution provider, but we’re afraid to ask! Two of the leading solution vendors Synthesio and Brandwatch answer your questions on what to monitor, how to measure results, what works and what doesn’t.

Workshops: Monitoring for SMBs / Monitoring for Major Brands
In this session we’ll split into two groups: those that want to learn about monitoring for SMBs, and those that are interested in monitoring for large brands. Each workshop will provide practical guidance on issues such as: how to create complex search queries, how use monitoring to grow your network, and how to measure ROI.

Discussion: Tools, Data & Methodologies
Join our expert panel for a frank, informal discussion about which tools and methodologies are best for different aspects of monitoring. We’ll explore issues of data access and quality, sentiment detection, influence analysis, social CRM, workflows and workload.

Live Analysis: Tracking our Own Buzz
In this fun session we’ll analyse the online buzz around this series of social media monitoring events, including Boston, San Francisco, New York, London and Paris. We will try to highlight which marketing activities worked (and which didn’t), identify key influencers and popular keywords and benchmark our “share of conversation” in the monitoring space.

Workshops: Monitoring and Measurement Problem Solving
In this 1h 30min session we’ll split into teams, each led by an expert host, to solve a specific monitoring or measurement problem raised by a member of the team. Through a process of discussion and brainstorming each team will set out a framework to solve the problem. The Problem “owner” and Team Host will then present the solution to the main group.

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Sponsors & Exhibitors

Event Information

Tickets can only be booked online with a credit or debit card. You do not need a Paypal account to buy a ticket.

- If you experience any problems – please email us info@influencepeople.com
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Ticket Terms
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions

What’s included in the price?
- A one-day conference in Boston
- Lunch (optional) and refreshments
- Access to the Exhibition Area
- A handout with notes
- Networking drinks

Who’s coming?
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Analysts
- Bloggers & Journalists

Opportunities
- For press, partner and sponsor opportunities, contact us at info@influencepeople.com

Media Partners

Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.

a4uexpo is Europe's largest Affiliate & Performance Marketing Conference & Exhibition. Come and join over 1500 professionals at the new Capital Suite @ ExCeL London on the 12th and 13th October. For more information visit www.a4uexpo.com/london/

Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, relevant online experience. To do so, Rapleaf provides marketing services to help leading brands, companies, and agencies personalize customer interactions through social insight and acquire more customers by serving ads to their target audience – based on social graph connections, social media behavior, influence, interests, lifestyles, demographics, and more – across 15,000+ online properties.

Based in the UK, Press Dispensary provides a comprehensive, global press release service that works equally well for traditional PR, digital marketing and SEO. Our people come from a tradition of quality writing and journalism, which means our writing and optimization are second to none. Our distribution philosophy is to get our clients’ news to relevant journalists, editors, bloggers and other influentials wherever they like to find it, traditionally and socially, and to make stories as targeted, accessible, useful and well supported as possible. For SEO, this also means link juice that can not only be highly relevant but is particularly creamy, luscious and full of fruit.

The Bees Awards is the first international social media award show for marketing professionals. It grants recognition to the best social media marketing practices. You are welcome to submit your work and help your industry share its excellence within the international marketing community. Deadline: Oct 1, 2010

Event Details

5th November 2010

9am to 2pm

92YTribeca,
200 Hudson Street,
New York,
NY 10013

Lead Sponsors

Presenters

Trey Pennington
Marketing Strategist, Synthesio
As well as working with Synthesio, Trey is an entrepreneur who has launched 10 Social Media Clubs and founded Social Story Conference, a unique event combining storytelling and social media.

Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.

Seth Grimes
Business Analytics Strategist, Plana Corporation
Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation and the leading industry analyst covering text analytics. He consults, writes, and speaks on business intelligence, text mining, data systems and visualization, and semantics, social media, and content.

Mark Schmulen
General Manager of Social Media
Constant Contact
Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Prior to Constant Contact, Mark served as CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools.

Marshall Sponder
Analyst & PR/SEO Consultant
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. An Emeritus Director of Social Media at the Web Analytics Association, he is also on the SEMPO Research Committee.

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.