Full Programme
- 8.30 am Arrival, Tea & Coffee
- 9.00 am Welcome & Introduction
Luke Brynley-Jones, Founder, Our Social Times - 9.10 am Getting Started with Social Media Monitoring
Nathan Gilliatt, Principal, Social Target
In this introductory session Nathan Gilliatt (Social Target) explores the fundamentals of social media monitoring: the reasons for monitoring; methods and approaches; tools and services; opportunities and limitations; and measures of success. - 10.00 am Demo: Meltwater Buzz
Mike Anderson, Managing Director, Meltwater Buzz - 10.20 am How to Choose The Right Social Media Monitoring Tool
Nathan Gilliatt, Principal, Social Target
Nathan Gilliatt explains what to look for in a social media monitoring tool, identifying key features, highlighting issues to watch out for and providing a guide to the best services on the market today. - 11.10 am Break for coffee & real-time conversation
- 11.30 am Demo: Synthesio
Michelle Chmielewski, Community Manager, Synthesio - 11.50 am How to Build Your Own Social Media Monitoring Service
Marshall Sponder, WebMetricsGuru.com
Marshall Sponder (Webmetricsguru.com) explains how to build your own social media monitoring tool using the many free services available, including Yahoo Pipes, Tattler (a Drupal module) RSS feeds and Netvibes. This is a non-technical session. - 12.40 pm Social Media Analytics - Beyond the tools
Aleksander Stensby, Analytics Director, Integrasco
In this short session Aleksander Stensby explains how Integrasco looks beyond monitoring tools and focuses on using human analytics to monitor, measure and analyze “buzz drivers”. - 1.00 pm Break for lunch, emails & fresh air
- 1.50 pm How to Identify Influencers & Build Relationships with them
Philip Sheldrake, Influence Crowd
There are lots of tools and services to help you find the movers and shakers online, but which ones work the best? In this session Philip Sheldrake (Influence Crowd) explains how to gauge ‘influence’ and how to court influencers in your industry. - 2.40 pm Demo: Skyttle
Mark Rogers, Managing Director, Market Sentinel - 3.00 pm How to Monitor Sentiment & Benefit from the Insight this Provides
Marshall Sponder, WebMetricsGuru.com
What do people really think about your brand? In this workshop Marshall Sponder explains the value of sentiment detection, identifies the limitations of sentiment analysis and provides guidance on how to benefit from sentiment monitoring. - 3.50 pm Break for afternoon nap, tea & biscuits
Giles Palmer, CEO, Brandwatch - 4.10 pm Demo: Brandwatch
Giles Palmer, CEO, Brandwatch - How to Measure the Success of your Social Media Marketing Campaigns
Monitoring is one thing, but how can you really measure the success of your marketing and PR campaigns? In this workshop Katy Howell (Immediate Future) explains how to identify social media KPI’s and how to calculate ROI.
Katy Howell, Managing Director, Immediate Future - 5.20 pm Wrap up & Close
Luke Brynley-Jones - 5.30 pm Networking & Drinks
Event Details
Wednesday 31st March
8.30am - 5.30pm
8.30am - 5.30pm
London, UK
(Cavendish Centre)
(Cavendish Centre)
Lead Sponsors
Presenters
Nathan Gilliatt
Principal, Social Target
Nathan Gilliatt is the principal of Social Target, a research and consulting firm that helps companies establish social media and customer intelligence and analytics capabilities. He is one of the world’s leading experts on social media analysis and the author of the Guide to Social Media Analysis, the worldwide buyer's guide to tools and services for listening to social media. Nathan blogs at The Net-Savvy Executive and runs Social Media Analysis, the industry portal for social media intelligence and analytics.
Principal, Social Target
Nathan Gilliatt is the principal of Social Target, a research and consulting firm that helps companies establish social media and customer intelligence and analytics capabilities. He is one of the world’s leading experts on social media analysis and the author of the Guide to Social Media Analysis, the worldwide buyer's guide to tools and services for listening to social media. Nathan blogs at The Net-Savvy Executive and runs Social Media Analysis, the industry portal for social media intelligence and analytics.
Marshall Sponder
Analyst & PR/SEO Consultant
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. He writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall is an Emeritus Director of Social Media at the Web Analytics Association and currently on the SEMPO Research Committee. He maintains his own analytics consultancy, Now-Seo, with current PR and search marketing projects at PR firm Porter Novelli and WordStream.com.
Analyst & PR/SEO Consultant
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. He writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall is an Emeritus Director of Social Media at the Web Analytics Association and currently on the SEMPO Research Committee. He maintains his own analytics consultancy, Now-Seo, with current PR and search marketing projects at PR firm Porter Novelli and WordStream.com.
Philip Sheldrake
Founder & Partner, Influence Crowd
Philip authored "The Social Web Analytics eBook 2008" (PDF link) and now works with analytics vendors around the world to translate their analysis into a format that may be integrated readily into board-level decision making processes. Philip is a Chartered Engineer and Founder and Partner of Influence Crowd, a consultancy that helps blue chips and agencies to understand and integrate analytics. He sold Fuse PR to W2 Group in 2006.
Founder & Partner, Influence Crowd
Philip authored "The Social Web Analytics eBook 2008" (PDF link) and now works with analytics vendors around the world to translate their analysis into a format that may be integrated readily into board-level decision making processes. Philip is a Chartered Engineer and Founder and Partner of Influence Crowd, a consultancy that helps blue chips and agencies to understand and integrate analytics. He sold Fuse PR to W2 Group in 2006.
Katy Howell
Managing Director, immediate future
Katy is a highly experienced digital PR professional with clients such as Sony Europe, BT, Diageo, BBC and Mirror Group. Alongside her client work at PR agency immediate future, Katy networks with leading bloggers, podcasters and SEO experts and participates in key roundtables and seminars. She is an advisor to reputable industry bodies such as e-consultancy, netimperative and BIMA (British Interactive Media Association), and manages the online PR diploma module for the Institute of Direct Marketing.
Managing Director, immediate future
Katy is a highly experienced digital PR professional with clients such as Sony Europe, BT, Diageo, BBC and Mirror Group. Alongside her client work at PR agency immediate future, Katy networks with leading bloggers, podcasters and SEO experts and participates in key roundtables and seminars. She is an advisor to reputable industry bodies such as e-consultancy, netimperative and BIMA (British Interactive Media Association), and manages the online PR diploma module for the Institute of Direct Marketing.
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.
Our Social Times, the social media and events company